The safety of hair colours has always been the concern travelling across generations, in the cosmetic industry. Identifying the genuine hair color requires a lots of caution, research and patience. With innumerable brands already floating in the market claiming to be the best, it has become really difficult to determine which one is safe and best. Even the leading hair dye brands like Loreal, Schwarzkopf, Revlon, Herbatint and Godrej need to be questioned for their claims. Unfortunately, today people just go by brand, ignoring the probable detrimental outcomes.