International Journal of Scientific and Research Publications

Home
About Us
Editorial Board

Online Publication

Log In
New User?
       Register Now!
Forgot Password?
       Email Password!


Call For Papers

Call for Research Paper

Authors

Online Submission
Paper Submission Guidelines
Online Publication Charge
Print Publication Charge
How to publish research paper
Publication Certificate
Research Catalogue
Resources
FAQs

Reviewer

Join Reviewer Panel
Reviewer Guidelines

IJSRP Publications

E-Journal
Print Journal

Downloads

IJSRP Paper Format
Instructions

Contact Us

Feedback Form
Contact Us
Site Map

IJSRP, Volume 8, Issue 2, February 2018 Edition [ISSN 2250-3153]



      Divianto, Paisal, Afrizawati, Yahya

Abstract: The purpose of this study was to determine the influence of demographic, environment, consumer confidence, and customer commitment on sharia marketing for sharia products and investment in Palembang City. The research design is a causal research/causal relationship. The type of data used in the form of primary data that is questionnaire. Sampling technique in this research was accidental sampling technique. In determining the number of research samples, the researchers used the Slovin formula with the limit of tolerance error was 10%, the number of samples in this study were 376 customer respondents. Testing was performed by multiple regression analysis. The results of research stated that the variables contained in this research are demographic and environmental factors have a significant and positive influence on Sharia marketing. While the factor of trust and customer commitment have a significant effect on sharia marketing but with a negative direction. Similarly, simultaneous testing shows that demographic, environment, consumer confidence, and customer commitment factors significantly influence Sharia marketing for sharia products and investments in Palembang City.

[Reference this Paper]   [BACK]

Ooops! It appears you don't have a PDF plugin for this barrPostingser. you can click here to download the PDF file.

Reference this Research Paper (copy & paste below code):

Divianto, Paisal, Afrizawati, Yahya (2018); Influencing Factors on Sharia Marketing; Int J Sci Res Publ 8(2) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0218.php?rp=P747180

IJSRP PUBLICATIONS

Home

About Us
Editorial Board
Call for Paper

Call for Research Paper
Paper Status
IJSRP Paper Format
Join Us

Download e-journal
Join Forum
Invite Friends
Subscribe
Get Social with Us!



Copyright © 2011-2016, IJSRP Inc., All rights reserved.