IJSRP, Volume 5, Issue 2, February 2015 Edition [ISSN 2250-3153]
Noopur Sharma
Abstract:
This research talks about the concept of revenue management and its adoption by the hotel industry. The study made analysis of its pros and cons for the management as well as its employees and guest. Revenue Management moves parallel to strategic and competitive pricing and elasticity of demand in the competitive market. It Later highlights the reasons of revenue management being used in the hotel industry.