Abstract: The current study identifies the factors affecting rural household poverty by using first hand data, which was collected through rural household survey of southern Punjab. A Logit model used to check the relationship among dependent and independent variables. Dependency ratio, higher fe-male labor force, person per room, lowering household size, higher education, higher household participation rate and access to basic utilities provided by the government can be alleviate poverty in studied area. Poverty will be more alleviate in rural areas of Pakistan, if government improve basic infrastructure and empowerment of rural peoples and market access facilities.