The purpose of this study was to determine the effect of advertising and personal selling on increasing brand awareness in Vocational high school YPT Palembang Development Schools. The population in this study is the students guardians. Vocational high school Pembangunan YPT Palembang Vocational Data collection technique is carried out by distributing questionnaires to 100 student guardians. This study uses primary data obtained from questionnaires and the analysis technique used is multiple regression analysis techniques. The results of this study indicate that Advertising and Personal Selling partially and simultaneously have a significant effect on brand awareness in Vocational high school Pembangunan YPT Palembang. Suggestions that can be given in this study are the management of the Vocational high school Pembangunan YPT Palembang can fulfill the improvement of the quality of teachers and the completeness of teaching and learning facilities and promotion activities both through the media and directly, so that the quality of graduates and the quantity of new students continue to increase.
Fitri Adhisti, Zakaria Wahab, Isnurhadi (2020); The Effect of Advertising and Personal Selling of Brand Awareness in Vocational High School YPT Palembang; International Journal of Scientific and Research Publications (IJSRP)
10(01) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.01.2020.p9787