International Journal of Scientific and Research Publications

IJSRP, Volume 10, Issue 1, January 2020 Edition [ISSN 2250-3153]


The Relationship Between the Application of Neuromarketing and Competitiveness
      Dr. Fidaa O. D. Safi, Dr. Marwan S. Alagha
Abstract: Neuromarketing is one of the effective means to create competitiveness and more excellence. This study aimed to examine the relationship between the application of neuromarketing and competitiveness on Airtel Company. The study based on primary and secondary data, a total of 200 employees who are patronizing marketing and sales processes departments of Airtel Company were surveyed by applying a structured questionnaire. Statistical tools like Cronbachs alpha coefficient and correlation coefficients, frequencies and percentages, descriptive statistics analysis, correlation analysis are employed to assess the relationship between the application of neuromarketing and competitiveness.

Reference this Research Paper (copy & paste below code):

Dr. Fidaa O. D. Safi, Dr. Marwan S. Alagha (2020); The Relationship Between the Application of Neuromarketing and Competitiveness; International Journal of Scientific and Research Publications (IJSRP) 10(01) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.10.01.2020.p9783
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