The emergence of online transportation in the city of Padang is caused by poor services provided by public transport and frequent congestion, because online transportation is more interesting to use, because it helps people to reach their destination quickly. Another reason that makes people interested in using it is the online transportation fleet more than public transportation. This study aims to determine the effect of acceptance and use of Go-jek applications in Padang city using the UTAUT model. The factors in the UTAUT model affect consumers in using transportation technology online in Padang City. The results showed that the factors that influence the Behavior of Intentions in the application of online transportation technology in the City of Padang were Hope Performance and Business Expectations. Meanwhile, the factors that influence behavior use online transportation services Facilitation Conditions, and Behavioral Intentions. The value of influence on Behavior Behavior is 62, 8%, and the effect on Use of Behavior is 80%.
Alcia Junia Mona Sari, Idris (2019); The Effect of United Theory of Admission Theory and Use of Technology (UTAUT) to Understand the Administration Level And Use of Go-Jek Applications in Padang City; International Journal of Scientific and Research Publications (IJSRP)
9(1) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.01.2019.p8521