Though there are similarities concerning qualitative and quantitative research methodologies, both have distinguishing fundamental ontological and epistemological perspectives that are unique to their respective research design. When contemplating a methodological approach in order to answer a research question, qualitative and quantitative methodologies are not mutually exclusive. Though the characteristics of each methodology are distinct, their corresponding qualities add to their rigor, and both methodologies have the capacity to inform one another in order to generate, test, and confirm theory. To illustrate this, a qualitative collective case study and a quantitative survey research method are examined. The application of each design is considered to the extent of their usefulness in attaining a comprehensive understanding of complex phenomena. Finally, implications for future research are also offered.
Mary Jane Coy (2019); Research Methodologies: Increasing Understanding of the World; International Journal of Scientific and Research Publications (IJSRP)
9(1) (ISSN: 2250-3153), DOI: http://dx.doi.org/10.29322/IJSRP.9.01.2019.p8511