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IJSRP, Volume 8, Issue 1, January 2018 Edition [ISSN 2250-3153]



      Ossama Fazal, Sonia Kanwal

Abstract: Nowadays, customer repurchase behaviour is an important matter for organizations. So customer satisfaction have been continually stressed by the researchers and scholars On the other hand, out of the most important stakeholders customer is top priority for marketers. Without customer organizations undoubtedly cannot be succeed. This study examined the relationship between service design and product design with customer satisfaction and customer’s repurchasing behaviour. The current study aimed to fill the research gap by taking data from customers of fast food restaurants. In this study further discussed the theoretical framework, hypothesis, and research design and data analysis to conduct the research work.

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Ossama Fazal, Sonia Kanwal (2018); An Empirical Study of Effect of Services and Product Design on Repurchase Behaviour of Consumers of Fast Food Restaurants of Pakistan; Int J Sci Res Publ 8(1) (ISSN: 2250-3153). http://www.ijsrp.org/research-paper-0118.php?rp=P737113

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