Abstract: The purpose of this paper is to analyze the quality efforts made by Toyota and suggests appropriate strategic options to face global challenges and improve its problems. In order to do this a description of the quality theories used by automobile industry, such as the Toyota Production System (TPS), Kaizen, Just-in-Time (JIT), etc. has been discussed. The business world today is a very vast one and the management of many companies is looking out for ways in which it can make business more consumer oriented, secure a steady market outlet and steady supply of raw materials, increase consumer confidence, improve financial results, improve the working environment and emerge as superiors by designing and producing products and services over their competitors. Consumers today do not only want the right amount of a product or service but also look out for the right quality. Mindful of the above and a lot more, in this paper recommended some strategy to improve the quality problem of the Toyota keep in mind the quality tools and efforts has been used previously.